If you’ve tried Google Ads (PPC) and felt like it just didn’t work—you’re not alone. Most restoration and home service companies have either: Tried PPC and wasted money Worked with a marketing company that underdelivered Or avoided it completely because of bad past...

Why this matters Thousands of job records across the U.S. and Canada reveal clear patterns about what actually drives lead volume, market visibility, and revenue for restoration companies. This is not opinion — it’s data: markets large and small, coastal and inland,...

If you want more exclusive, high-intent leads from Google without paying per click, your Google Business Profile (GBP) is one of the highest-return "fishing poles" you can put in the water. It takes work, tracking, and consistency, but when done right it drives calls...

Scaling a restoration company is less about chasing leads and more about building reliable, repeatable operations. Growth stalls when teams are unclear, technicians wait for answers, and leadership becomes a constant problem solver. The good news: modern, mobile-first...

Overview Google Local Service Ads (LSA) are one of the most cost-effective, high-intent lead sources available for restoration companies focused on water, fire, and mold work. When set up and optimized correctly, LSA delivers exclusive leads at a fraction of the cost...

Why set a plan (and how to actually make one work) Goals change everything. Without a target you’ll spin your wheels—throw money at random channels and wonder why growth stalls. The right plan starts with clear revenue targets, then reverse engineers the leads, jobs,...

I grew up in restoration, started in the trenches in 1988, and spent decades helping companies build vision, process, and execution. Over the years one clear truth has emerged: the firms that win are not the ones with the fanciest trucks or the loudest ads. They are...

On a recent episode from Restoration Marketing Group, we flipped the script and put our fearless leader, Jamie Randall, on the hot seat for a rapid-fire segment called "What Would Jamie Do?" I hosted the episode with Rihanna Johnson (our sales dynamo) and Sammy, and...

In a recent episode of The Restoration Success Show from Restoration Marketing Group, I walked through how DRYmedic Restoration grew from a single location into a franchise network of 60+ locations. I pulled lessons from my work in construction, franchising, and...

This article summarizes a live training from Restoration Marketing Group on how search is changing—and what restoration companies must do to stay visible and profitable as AI-recommended search ramps up. If you manage marketing, sales, or growth for a restoration...